MAIF Asks Drivers to Buckle Up For A Buck

MAIF's Charitable Giving Committee is asked dozens of times throughout the year to donate on behalf of causes that run the gamut from incurable diseases to projects that help sustain the environment.  One of our most favorite causes is vehicular safety.  It's not too surprising that an automobile insurance company would make safety a priority.  Besides the obvious reason of saving lives, vehicular safety can also increase your insurances rates. 

Buckle Up For A Buck is a brilliant idea from the Maryland State Highway Administration (SHA).  Partnering with SHA and the Montgomery County Police Department, MAIF funded the program in which law and enforcement and safety advocates handed out $1 bills to all drivers and passengers who buckled up before heading out on the road. The message was simple:  It pays to buckle up.  Literally.  Those drivers and passengers who neglected to wear their seat belts received a warning from law enforcement and information about the costs of not buckling up.

A buck won't change a life, or even buy much of a candy bar.  But this relatively inexpensive incentive always generates awareness of automobile safety issues and inspires stories about the importance of using a seatbelt.